Jellycat: born in London, loved across Europe
Jellycat isn’t “just” a soft toy brand — it’s a comfort object, a gift tradition, and (for many adults too) a collectible. Since the brand began in London, Jellycat’s whole mission has been to “share joy” with playful characters, beautiful textures, and a gentle sense of humour.
That’s why Jellycats show up everywhere: baby showers, birthday tables, hospital bags, travel backpacks, dorm rooms, desks at work… They’re designed to be held, squeezed, carried and loved for a long time.
Why Jellycats are so popular
1) The “touch factor”
Jellycat is famous for its fabrics and softness — the kind that makes you pick it up “just to feel it” and then you’re attached.
2) Characters you can recognise instantly
Jellycat doesn’t only do animals. Their world includes funny food, plants and everyday objects with big smiles — the Amuseables range is basically a happiness generator.
3) They’re giftable at every age
Parents love them. Kids love them. And plenty of grown-ups buy “one small Jellycat” and somehow end up with a shelf full.
The most popular Jellycat models (the ones people keep coming back for)
If you’re searching for “the classic Jellycat look”, these ranges dominate wishlists and gift lists year after year:
Bashful Bunnies
The iconic floppy-eared bunny family — simple, timeless, and the easiest Jellycat to gift when you’re not sure what to pick.
Bartholomew Bear & Friends
A super-cuddly bear with that soft, slightly vintage “teddy” feel — often bought as a first bear and kept for years.
Amuseables
From cheerful food to quirky seasonal favourites — these are the Jellycats people buy “just because it made me smile.”
Jellycat Best Sellers
If you want the shortest route to the most loved characters, Jellycat’s own best-seller collection is a great guide to what’s trending right now.
“Why can’t I find this Jellycat in my country?”
Availability can vary a lot across Europe: different retailers carry different selections, some characters sell out faster in certain markets, and some releases appear earlier (or later) depending on supply.
So yes — it’s totally possible you’ll spot a Jellycat at Bamsedyra that’s hard to find (or currently unavailable) where you live. If you’ve been hunting for a specific Jellycat, it’s worth checking our selection even if you’re shopping from another EU country.
EU delivery: simple shipping across Europe (kr 199)
o matter which plush you’re shopping for (including Jellycat), you can order from another EU country with shipping at kr 199.
VAT, customs, and “no surprise fees” — what’s actually true
We’re registered in Sweden and handle EU VAT reporting through OSS, which helps make checkout clearer for EU customers. In many cases, customers want VAT handled up front so there are no nasty surprises — and that’s exactly what OSS is designed to support.
UK delivery (we’re open to it)
We currently focus on Norway + EU, but we’d love to help UK Jellycat fans too. If you’re in the UK and you’ve found something you want, get in touch — we’ll sort out a practical delivery solution for you.
Ready to find your next Jellycat?
If you’re looking for the classics (Bashful Bunnies, Bartholomew, Amuseables) or you want something that’s sold out locally, take a look at our Jellycat selection at Bamsedyra — and remember: EU shipping is kr 199.
Safe & secure payments across Europe
When ordering from another country, payment security matters.
At Bamsedyra, checkout is encrypted and secure. We work with trusted payment providers so you can shop with confidence.
Klarna is being rolled out to more European countries, making it easier for customers across the EU to pay in a way that suits them — including flexible payment options where available.
We are also working to expand Vipps availability beyond Norway as the service grows internationally. Vipps is one of the most trusted payment methods in Scandinavia, known for its strong security and simplicity.
Whether you choose card, Klarna, or other available options, your payment is handled safely through certified providers — and VAT is clearly calculated at checkout for EU customers.
No stress. No uncertainty. Just straightforward, secure shopping.